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  • Writer's picturepia Raghani

"From Family Tales to My Saree Dream: Weaving the Threads of Passion"

Hey there, lovely readers!

Beginning my BLOG series with a story of how I found myself entangled in the magical world of sarees. It's not just about business; it's about dreams, memories, and a journey that feels like unfolding a cherished family heirloom.


Growing up in a family deeply rooted in the saree business, I was practically raised among threads and tales. The stories that echoed through my father's and uncles' conversations with weavers, wholesalers, and customers painted a vivid picture of an exciting world I couldn't wait to explore.

It wasn't just about buying and selling; it was about the art, the craft, and the stories woven into every saree. These were the threads that bound us to the heartbeat of tradition.

Armed with dreams and a passion for design, I pursued a fashion design diploma. The creative process thrilled me, but something felt incomplete. The tales of my family's saree adventures lingered in my mind, tugging at my heartstrings. It was then that I realized: I wanted to be part of a story that went beyond fashion trends.

With the unwavering support of my family I decided to nurture my own saree dream. The initial steps were daunting, but the stories of resilience and triumph from my father and uncles fueled my determination. It wasn't just a business venture; it was a homage to the legacy I had inherited.


As technology embraced us, so did the idea of reaching saree enthusiasts beyond physical boundaries. With immense excitement, we ventured into the digital realm, crafting a website that has now become the canvas for our saree stories.

Embarking on this saree journey isn't just a business decision; every step feels like a continuation of a legacy, a celebration of tradition, and a journey that intertwines past, present, and future in the beautiful fabric of saree dreams.

Stay tuned for the next thread about " Significance of draping sarees during festivals"

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